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Raymond Blyd

  • Raymond Blyd

About Failure And How Technology Saved My Life
About Failure And How Technology Saved My Life 570 338 Raymond Blyd
I believe technology will not doom us but quite the opposite. It will not only save businesses, industries even but also lives in unexpected ways. This is a story of my failure and how a simple piece of tech saved my life and set me on my current path.

failure1I recently took a quick trip back to my birthplace and was accompanied by my 4-year-old. Much to my astonishment she asked me to visit a school because she was interested in seeing how children learned in Suriname. I went to the nearest primary school but as expected she got cold feet. As a substitute I decided to drive past my old high school and give her my experience. Needless to say I gesticulated on the highlights and conveniently left out all failures.

Later that night I was catching up on my reading and came across this article: There’s one key difference between kids who excel at math and those who don’t. It triggered a traumatic flashback of my high school days which I seem to have suppressed. When I first encountered math it did not excite me. I could not relate to it, I found it useless. I might have projected this during class which initiate a horrible response from my teacher. He basically said: you will never learn math, you’re stupid!

Now imagine the impact of this statement on a 12-year-old. While I tried my best to prove him wrong on the stupid part, he completely ignored me all through high school. I failed miserably at math since day one and it caught up with me at college. I was at a point of failing out of school entirely with my only option to join the military. Not an attractive career choice given the fact that a very bloody civil war was raging. As a last resort I sought help from an experience math tutor.

On our first meeting my tutor tried to grade my math level and was amazed I got this far in school without some basic math skills. After a couple of lessons he was on the verge of given up on me when he finally asked why I found it this hard to grasp math. I told him I could not see any real world implications for math. He dedicated the next lesson given me examples of why math is fundamental. I still wasn’t convinced and then he got a brilliant idea: he gave me a scientific calculator to try out some of the math problems I needed to pass my exams. Up until that point it was only pencil and paper, working out each problem manually.

It took two school board meetings and several visits from my parents to convince the school I had not cheated on the tests. They found it inconceivable that I went from no math skills to A+ grade on college level math in 5 months. The school board posted 2 teachers permanently at my side during both my final exams. I passed and the rest is history.

Now how did the calculator help? first, for some odd reason I could better visualize how the problems should be solved using a calculator. I got so proficient at it that I was showing my tutor alternate ways of solving math problems. Second, I just enjoyed punching in keys and seeing results instantly. It was like magic.

Analyzing in hindsight, I was probably reverse engineering the problems in my mind and then running simulations on the calculator to find the correct answers. Due to the speed of the calculator I could get answers quickly and assess intuitively which one was correct. After looking at many results at a quicker pace gave me the ability to spot the right ones over time. That is how I was able to find alternate ways to solve problems. Not much different of how I later did legal research.

So subconsciously I might have already known the answers but I needed the computer to back me up. The calculator was my bicycle of the mind and it inspired me. I hope to offer you the same ride.

Happy Holidays!

  • Raymond Blyd

CYOS Divergence: How The Growth of Apps Bolsters The Complex
CYOS Divergence: How The Growth of Apps Bolsters The Complex 570 274 Raymond Blyd
Bring Your Own Device (BYOD) has taken root. In 2012, 38% of CIO’s expected to support personal devices. Now 82% of companies allow it and it’s posing new challenges for IT because along with these devices come a lot of new services in apps. All beguile you into accepting a new habit and immerse you. This has giving rise to the ‘Connect Your Own Service’ (CYOS) trend and its unintended consequences: a world more complex and disconnected which threatens to submerge you. Here’s why:

A Fog of Apps 
A glimpse into my computer life 2007-2013 :

  • I have downloaded over 900 apps in 6 years, a trend likely to accelerate due to the lowering prices of apps. Imagine doing this on a PC without running into a nasty virus and a tremendous bill.
  • I have journeyed through multiple operating systems and migrated from desktop to mobile.
  • I have moved most of my information into the cloud and choose software based on their cloud support and mobile clone.
  • I took approximately 7800 pictures and videos. The only category my wife beats me hands down.
  • Privately I’ve stop emailing anyone under the age of 70 and
  • I have shared more with my inner circle between the ages 14 and 70 than at any moment in our lives.

I have undoubtedly generated more data personally and professionally and…it’s liberating yet suffocating.

Say my name!
Each app or service I use will most likely ask me who I am. I will either have to remember my name(?!) from a previous encounter or make up a new and even sillier name. And then comes the dreaded password requirement which needs to be so strong its impossible to remember. I know there’s an app for that but my parents already gave me a name at birth and happily counted 10 little passwords. One company has smartly recognized this fact and hopefully I’ll try it this Christmas. Even though it isn’t infallible and can be hacked by my 4 year old, it’s far better than remembering 900 passcodes which are unbreakable with brute force attacks by global distributed networks. As beautifully presented in this dynamic visualization I suspect no company will ever be entirely safe from breaches.

A Forest of Data
Now the above doesn’t bother me as much as the disconnect between these services by creating silos. In previous posts I’ve mentioned losing information much to my chagrin. I’m already working on solving the bridge of cut, copy and paste and integrating tasks in a single workflow. But ultimately my aim is to dwindle the number of 900 apps. The disparate manner and ambition each service exhibit to solve my problem while struggling to incorporate my larger environment concerns me. Because I find they mostly ignore the context and intent I might have in harvesting and handling all my data and associated analytics.

If This Then What?
This problem has not gone unnoticed nor unexploited by others as even legal professionals have wandered into the cloud with Dropbox (58%), Google Docs (43%) and Evernote (23%). This is also reflected in their use of popular productivity mobile apps. However, these services only store my information but do not connect to my workflow. Moreover, they most likely ignore the intent of legal professionals. Now in order to get a handle on this divergence I starting mapping out my own information network and how it all connects based on how I use it. And then visualized my intent as a legal professional.

cyos1

Nowadays most services support some connections while some purposely block each other. I used RSS trickery or just simply emailing the service to connect my information. Lately I’m able to use smarter services that ‘cook up’ better connections. IFTTT is such a service which use “recipes” to help me reconnect. Even notable publishers like the NY Times have been getting in on the action. Its getting better but its less than ideal so my search continues.

cyos2As featured in DESH I would imagine creating rules such as: IF I receive news on Copyright Transfers I would

  • THEN save it to Monocle OR
  • THEN add a reminder in Zepp to email my client. OR
  • THEN update documents.

cyos3I have spend the first 26 years of my life learning, I’ve noticed spending the rest struggling to keep up with all I have learned. The internet serves to be an engine of convenience by connecting not diverging and we should continue to support that goal.

  • Raymond Blyd

The Death of Legal Research on Desktop
The Death of Legal Research on Desktop 570 269 Raymond Blyd
I hear them…these voices all around me…whispering: they will never do legal research on a smartphone, the screen is too small! How can lawyers or any knowledge professional do research on a mobile device? These voices weren’t whispers 2 years ago, they were loud and clear and drove me to write about it. Mobile consumes and desktop creates, no if and’s or but’s. Now several events hopefully will exorcise these faint yet persistent notions and help us embrace our enlightened reality.

Extinction
While Health and especially Finance went full throttle in mobile, driven respectively by pure need and speed, other business markets have been slower to adopt. Yet, this anxious stance does not reflect reality: PC shipments will only be 20.6% of the total market of smart connected devices. Tablets are forecast to overtake PC sales entirely this Christmas. By 2017,total traditional PC devices are expected to drop to 13%, while tablets and smartphones will contribute 16.5% and 70.5% respectively to the overall market. Those that cling towards a PC oriented design strategy will face extinction just as the operating system and software needed to run it.

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Man your Stations!
These whispering spirits are often accompanied by the argument: Legal Professionals are different. Legal professionals spend between 40-50 hours on computers. Yet, they spend only 15 hours (30%) on research. Now here’s my question: if 70% on computers is not spent on research, than what are they doing? I presume emailing, drafting,scheduling or reading the news? I haven’t gotten my hands on studies to confirm this. But if so, do you really need a desktop for those “non research” activities?

Read/Write/Research
The answer is No, emailing doesn’t need desktops anymore and drafting is slowly but surely going mobile. This entertaining post asks lawyers to share their iPad home screen. I wasn’t surprised that a word processing app was pinned to their task bar. I can imagine that formatting in MS Word still is a challenge on any screen but its not impossible. Moreover, at the rate of consumer innovation we are just a few swipes away from full-blown word processing on mobile. That leaves us with just those 15 hours chained to desktops (or laptops). Now, why do these voices persist? Because designing legal research is still a challenge on small screens.

Exorcism 
Legacy that goes all the way back to the shift from print to online has left walls we cannot see beyond. While the consumer tech broke down barriers and completely conquered businesses to the point of being unethical in some cases. Signs of changing times have shown the wait is almost over. In all corners of Wolters Kluwer we are rethinking and redesigning research on any screen size and in all environments.

FULL DISCLOSURE: I started drafting this post in Simplenote while waiting for my car to get repaired. I copied it to the WordPress app to add links and formatting*. Links I saved while reading the web on my tablet and smartphone in Pocket. No desktops were harmed during the making of this post. So I hereby say farewell to my ghosts.
*Due some technical difficulties and app design issues formatting was finalized on desktop, but at least I tried 🙂

  • Raymond Blyd

When Does A Legal Service Add Value? [Infographic]
When Does A Legal Service Add Value? [Infographic] 1200 661 Raymond Blyd
Last week the esteemed Washington Post was sold for a fraction of what Facebook paidfor Instagram, and also a fraction of what Yahoo paid for Tumblr. A reminder that the value of this prestigious 135 year old institution of journalistic expertise is in stark contrast to current internet-first content aggregators. That content served up by an extensive community is worth more than when it is provided by a set of hand-picked experts.

When numbers do not add up

As one legal blogger stated: “The logic of economic value has changed forever”. So my question is: what is the value of traditional legal services? When does a product provide value to customers? And how to measure it?

To help answer these questions I delved into the meaning of value and specifically what value is for a consumer of legal services. One simple answer I heard during a lively discussion on the subject of new versus old legal business models: Does the product generate more value for the consumer that it cost to acquire it? To find out I took two low-end and two high-end legal service examples which many see as a disruption to the establishment and analyzed their value.

Apples & Oranges

For this exercise I looked at four services which by the very nature of their a product make them different:

Legalzoom & Rocket Lawyer

It’s reported that Legalzoom would be #163 on the AmLaw 200 based on its generated revenue. Similar to Rocket Lawyer, its end product is legal documents, which are supplied by a community of legal professionals. Both provide a platform for the legal community to interact with consumers to provide legal services. You may read more here on both their effects as branded networks.

Axiom Law & Legal Force

Axiom has been characterized as a project , a mysterious animal in the legal market which is pondering its own IPO. With a complex set of services it accommodates both small and large deals. Based on its revenue I assume its ranking would be similar to Legalzoom. LegalForce also seems a fairy tale that doesn’t fit the legal market reality. They claim to have filed more trademarks than any other entity in the world and add clients at a blistering pace. Besides their two impressive legal search engines LegalForce recently designed a unique kind of retail stores to augment their online service.

The Quadrant of Value

Based on the services above I distilled 4 elements which seemed essential to their success and looked at the amount available in each:

  • expertise: the amount of legal knowledge capital captured within the service;

  • discovery: the way the knowledge capital is made available in analog (e.g. books) or digital (search portals, workflow etc) format;

  • technology: dependence of these services on technology such as cloud, algorithms etc to augment the knowledge capital;

  • community: the size of the community engaged to increase the knowledge capital.

Specific numbers would in any case still make it arbitrary exploration so I used my honest judgement weighing each element per service based on reviews, comments and articles I could gather.

For example a book on a specific legal subject would be heavy on expertise but light on discovery due to lack of more advance discovery mechanisms that go beyond the table of contents or index. While a workflow tool might hide the expertise with technology and hamper simple browsing of it. In exchange, a workflow or automation tool would deliver a more consistent but maybe less personalized end result.

So the goal of this exercise is to visualize how traditional legal services stack up against technology first legal services (and give me an excuse to dabble with infographics).

My lesson from this exercise is that a lot of expertise without technology (e.g. book) might have less value than a technology first service (workflow tool). Then again, a workflow or automation tool may have too much technology going for it to expose the expertise which is still valuable in solving unique cases. I also suspect that services like Axiom Law use technology to continuously calibrate their elements based on what’s needed to help their clients. Thus making it more valuable. Finally, the size of the engaged community will boost value of a service exponentially as opposed to a limited set of experts (Washington Post effect).

Adrift

Many lawyers find themselves adrift in this market, in search of a purpose: What value do we provide? Legal services shift from lawyer to non-lawyer providers supported by the changing mindsets about the value of legal products. In turn these new legal service providers invest heavily in technology. Their organizational structure is also very different from traditional law firms. Although under regulation these parties are not allowed to dispense formal legal counsel, they seem to grasp a large portion of the work.

Traditional services would benefit greatly by boosting their technology expertise. Not only because it is required by the industry and clients demand it*. Not even because workflow tools and other software aids increase efficiency. Simply because an expertise in technology will boost value for their clients more than the legal expertise. In addition the sale of the Washington Post demonstrated: the value is not always derived from the number of experts on staff or the legacy of the institution but also by leveraging of the crowds with technology.

I believe more models will arise because the industry is still in transition but now is the time to hack instead of attack.

*Note: I read somewhere that a General Counsel requires lawyers to take a technology aptitude test as part of the procurement process. Unfortunately, I lost the article. The fact that I’m losing stuff I will tackle with Monocle.

Value-of-a-Legal-Service

  • Raymond Blyd

DESH: Your Personal Legal Assistant with Sense
DESH: Your Personal Legal Assistant with Sense 570 287 Raymond Blyd
Lately, I’ve been intrigue by the sudden urgency from developers to solve the “big” problem of email. A rush to be your personal assistant and to make your lives easier. Moreover to anticipate your every move and predict your need. I thought I might as well take a stab at it and create my own rendition with a legal twist. In the process I learned a couple of things.

desh1

First Search, Then Filters, Now Sense
I’ve already delved into the philosophy of filters as opposed to just search. Since then I noticed a shift. First, we started using computers in different environments and under more natural conditions. We no longer are in a seated position behind a desk in a building…and our computers know that. We also interact differently with computers by using less peripherals like a mouse or stylus and more gestures and touch. In some cases the software we use personally is more advanced that what we use professionally. All this has generated an explosion of data about us as human beings being at work or at play. And our computer can sense this also. This presentation illustrate this transition in the devices we use.

Who Am I
I have always wondered: was the information I needed in the places I was looking for it? However, in this new reality I can reverse the question and ask: why hasn’t the information come looking for me? My smartphone changes time automatically when I cross time zones. It can tell me where and what to eat (based on ratings) wherever I am. I figured that if my phone is that smart, surely it can tell me whenever I’m providing sufficient legal counsel for my clients. At the very least it can anticipate if I would commit a legal error. We are not there yet but a small step in that direction is the concept below.

DESH
This concept explores the question what services we can provide with all the data a user has generated. How can we honestly and transparently transform this data into a benefit for the user. Going back to my lawyering days I remembered this: whenever there was a law change or new jurisprudence, I needed to track down each contract or brief I had ever written for each client and update it. Moreover, it was paramount I did not miss the announcement in the first place. Nothing is more embarrassing to a legal professional than when they are being updated by their clients on legal changes.

Basically DESH is a dashboard for keeping you abreast and updating you on any developments that matter to you based on your data. It senses if changes needed to be made on any of your documents and will make intelligent suggestions – not based on ratings but based on legal premises and personal preferences. The simple UI is simulating 4 basic workflows: messaging, tasks, current awareness, and drafting. The aim is to be straightforward and the goal is to be convenient. Can it be done? Yes, and we are going to do it.

desh2

  • Raymond Blyd

Age of Immersion
Age of Immersion 570 344 Raymond Blyd
We are at the dawn of an age of immersion. We can no longer ignore the fact that our reality will be perpetually augmented with data and information. Computing devices that can beam information directly into your retina are reality. Lets face it, the number of people who drive around without GPS navigation or leave the house without an internet connected smartphone are increasingly dwindling. So let us embrace and prepare to seize the opportunity to power ‘Commander Data‘.

immerse1
The Focus on Experience
There are two major drivers in this new world to augment our reality. The insistence to design for experience as opposed to just complete a task and the pervasiveness of computing in every aspect of our lives. Wearable computers loaded with sensors connected to the network and our lives are just a start. The way in which services will model our behaviors and reprogram our habits will be the net effect. Example, for me it has become cognitively impossible to forget my smartphone. This is an inevitable result of meticulously engineered software aimed to immerse us. So after the initial backlash andawkwardness we will adapt and then thrive (or be enslaved ) by this “new reality” of augmentation.

The Blur of Reality
So how will we experience this new reality? We will wander our physical world and see every object and instantly know its properties. Every sound we hear can be traced to itsorigines or we can search the meaning of speech right away. We will become smarter on every subject because we can be fed every aspect in real-time, up close, in context and personalized. You could walk into a forest and “know” the latin names of the vegetation. You will never wander aimlessly in a store looking for an item because you will be ‘navigated’ by advertisements. And you will always be just a single click away from purchasing anything maybe influenced by ‘friends’ that also bought it. You can not lose your keys because you probably wouldn’t need them. You will not pay in cash and it will be harder to get lost or tell a lie. So, while we still can go hungry, the distance between you and the nearest restaurant is always in view.

The Future of Legal
While some already see implications in jury selection with the ability to pull up profiles and do background checks in real-time. You may also be able to access stress levels of witnesses during cross-examination by monitoring their heart rate with a camera. I see a world whereby any word or sentence can be instantly parsed and dissected for meaning and context, based on who speaks them, when and where. So while hearing the opposing counsel making their plea, you will be able to capture their arguments and choose rebuttals immediately. Better yet, you will be able to predict your opponent more accurately.

The legal profession will have to lean on creativity of crafting arguments rather than ability to find them. If all information is distributed evenly your only differentiator will be the ability to conceptualize and articulate alternate versions to benefit your client. You will be able to create your own algorithms, run simulations and predict outcomes.

Heads Up!
Now back to the present. If we rewind from the future depicted above, what are the actions we should take today to ensure we are ready. One may assume that challenges with creating, compiling and retrieving legal information will be solved comprehensively. As a matter of fact, we will be engulfed by it. The actual challenge will lie in the interaction between data and the brain. How can we interact with matter to craft information into a winning case. I belief it will depend on the filters we develop, the focus we can provide and the convenient tools we will deliver to assist our users to conceive something new.

Now this gave me an excuse to doodle a Heads-up display inspired by Mark VIIHUD specifically aimed at legal information. We might not have this in stores tomorrow but aim to make any legal professional feel like Tony Stark. Back to you, Jordi.

immerse2

  • Raymond Blyd

How To Recognize A Great Idea
How To Recognize A Great Idea 1080 500 Raymond Blyd

I was triggered by this Quora: “What are some of the most ridiculous startup ideas that eventually became successful?”. I have been pondering how to recognize and/or validate a great idea. Moreover, what does it take to follow through when you are on to something? Google, Facebook, Twitter, Paypal all made the grade according to Quora for various reasons. Even iOS got mentioned, while I still believe Google Wave was amazing on many levels. So when is an idea really great?

Genius is in the eye of the beholder

Good ideas are all around us. Yet, even some of the most successful people have been either notoriously good or bad at picking winners. Bill Gates famously admitted that Steve Jobs was really good at recognizing them. But even Steve had a checkered past and acknowledged on his part that Jeff Bezos is a “giant“. Even the greatest innovator in the history of mankind has seen the rejection of his brilliance. So I believe one conceives great ideas by actually having the gift to recognize the good ones and putting them together.

Resilience not Research

As the story goes the world’s first scientific pocket calculator, the HP 35, from Hewlett-Packard was condemned by market research stating the high cost and the absence of customer needs. Legend has it HP co-founder Bill Hewlett said, “I don’t care, I want one of these things” and pushed the project through. The rest is IEEE Milestone history. If it had gone the other way, a committee would have rejected the idea based on the research or common sense. It would have died quietly or worse: is resurrected as a cautionary tale at every gathering. Bill Hewlett, however, did not only have the gift of sight but also the perseverance to stay with the idea and the power to execute it.

Will you use it and will you buy it?

Now, why would you persist? Your idea might fail miserably in the market place. There is a simple litmus test to find out if it is actually great. The question for consumer products is: will people use it? And business products: will businesses purchase it? Simple VC wisdom I caught in this video. The business market is a rather strange universe because they follow different rules than a consumer market.

So I’ll take the consumer market. How can you verify if people will use your product? Well, have you tried it out yourself? As with Bill Hewlett and all of the above mentioned: they build products they would love to use themselves. And contrary to Google Wave, not only geniuses will be able to operate it. So will you use this product yourself? Do you have one at home? Would you recommend it to a friend?

Will you love it?

Ultimately I only found one true measure of a great idea: if the promise of the idea connects with me on an emotional level. If it’s something I would love to own myself. If that’s the case then I would bet others will too. What it is, what it does, and how it does it will be the result of the promise the original idea conveys and the pleasant feeling it conjures when you think and talks about it. Next, I’ll detail a unique theory to ensure the love is not lost after launch.

Tags for this article: idea, Ideas

  • Raymond Blyd

Mission Monocle: Chasing Mona Lisa In An Online Reader
Mission Monocle: Chasing Mona Lisa In An Online Reader 1140 600 Raymond Blyd
Google Reader is shutting down on July 1st. It has been my filter of the internet and a window to the world for over 8 years. It helped me focus in the chaos of content on things that matter to me. I can honestly say it has made me smarter by helping me discover countless artifacts and precious information I would otherwise have never seen. Now my mission is to find a replacement and if I don’t, I will build one. Here’s what I’m looking for.

There are numerous articles deliberating its demise and many more posting alternatives. The decision to stop may be understandable, but it belies the cries of a declining but vocal minority. I must admit that lately Google Reader was just the engine that fed my other apps which have more modern design and features. In a previous post, I explained how to create a personalized newspaper. Now I’m chasing something more ambitious.

1. Is it convenient?
Google Reader was a simple app but what made it special for me is the following:

  • It was the first cloud app enabling me to access it on any PC
  • It was my first mobile app which made me use it daily
  • RSS feeds enabled me to aggregate information from across multiple sites, sources and topics
  • By tagging, I was able to group and filter based on my own interests
  • Not just news but it doubled as a personally curated repository for research

In short, it gave me the freedom to be diverse and to balance work and play.

2. Will it make me smart?
There’s still the attraction of one window for all information, but now I crave more. The speed in which you can cycle through content, the clear presentation and sharing features are delightful. However, I’m looking for a service that will help me easily filter or mute the noise and help me schedule consumption. One that can correctly alert me and integrate with other apps and silos of information. It doesn’t need to have an elaborate feature set but must strive to eliminate copy-paste or window switching. It should be able to gauge what I know and most likely what I want to know and, therefore, find, filter and organize that what I need to know.

3. Is it Mona Lisa?
There is a wide variety of services which are capable replacements. I have gone through some established names and encounter a few unusual suspects. Most differentiate on design and presentation, some even have a few neat tricks, but I haven’t found my “Mona Lisa”.

I lifted this quote from a video ( (32 min. mark) of Roger McNamee (Elevation Partners and Facebook investor): “.. content protection would be similar to that of the Mona Lisa …It’s hard to paint something like the Mona Lisa…”. I believe this rule also applies to any product or service that aims for loyalty or retention.

Leonardo Da Vinci drew 750 anatomy sketches, but only one resulted in the Vitruvian Man. Below is my first sketch and according to innovation scholars I have 3000 to go.

  • Raymond Blyd

Pirates & Spoilers: What I Learned From The Film And Music Industry
Pirates & Spoilers: What I Learned From The Film And Music Industry 1600 701 Raymond Blyd
I’m watching a series of short interviews from a recently held conference by the music industry. Seeing our future challenges unfold in real time I imagined our industry to rise above and leap ahead. I observed the similarities such as our deep passion and optimism we feel in our pursuits. So while old media (Books, CD’s, DVD’s) fades to black, new media companies are lighting up the skies. What have I learned?

piratebay2

Don’t Sue but Seduce

Over 10 million people in the US and UK have stopped buying music altogether. So not even visiting concerts or migrated to subscription models according to Mark Mulligan (Midia Consulting). The main reason, he points out, is that these previous customers quite frankly are bored with the current music experience and they would much rather download for free. Strangely enough, research also indicates that music piracy is in decline while video piracy is increasing as presented by researcher Joost Poort from IVIR(my alma mater so irrefutable :-).

Joost also concluded that clinching to existing business models is actually aggravating the problem for especially the movie industry. Mark encourages to not just copy new entrance business models (e.g Spotify or Deezer), but explore new experiences and thus new business models.

My takeaway: Even though the disruptive effects in the traditional B2B publishing is more gradual, I suspect it will endure the same fate. To counteract in the same fashion might not necessarily result in a more positive outcome. So while there’s still time, experimenting with new models early and redefining our position continually will help not hurt.

piratebay3

Spoiler Alert

Licensing issues are what most point to as a core problem. Copyright regimes based on geographical parameters is at odds with a borderless Internet. It is inhibiting media industries from exploring alternative models and thus new experiences. Yet, within these confines there is still room for maneuvering. There was one particular quote which indirectly made me aware of a possible solution. Joost warned of the possibility of renting a video stream when the same film or TV series might air the next day on TV.

I wondered what would possibly drive someone to indeed proceed with such a purchase. Contrary to music, with videos there is a real danger the experience might get ruined if your surroundings are already aware of the content. Similarly in a business setting, if you are the only one not in “the know”, you run the risk of being “left out”.

My takeaway: While exclusivity will increasingly get harder to enforce and maintain, we still can control speed of delivery. Moreover, for media companies and end users alike: owning the experience will trump owning the content.

Conclusion: As the saying goes “repeating the same mistake twice is not a mistake but a choice”. So is blindly following others down a doomed path. As we ease into a new world we must experiment and learn new things within the confines of our current models but also look beyond. In the end, it is just a matter of figuring out what experiences to choreograph to seduce new and old customers.

  • Raymond Blyd

Skeuomorphism: Will It Make Us Smarter?
Skeuomorphism: Will It Make Us Smarter? 1120 714 Raymond Blyd

Recently Apple has been awarded a patent for the virtual book page turn. Now imagine such an event in the age of the printing press. How would we navigate books or other printed materials? The tools and the methods we used in the physical world are slowly coming to live in the digital world. Skeuomorph design has blazed the path to copy from the physical to the virtual world. Yet, without a better understanding of the real world, will it help or hurt?

Not Flipping
I do not despair the page flip patent. To the contrary, I salute the fact that we will one day seize to use remnants from an inexpedient paper past and replace it with more convenient digital methods. Although we measure the power of a vehicle by horses we do not use their techniques to advance engine technology. So while we slowly transition from tangible to digital with clever tricks that ease our reluctance and broaden our acceptance, we will also surely break with tradition at some stage.

Epiphany
This has triggered my venture to seek out those methods that will likely make us smarter in the future. I’ve looked at the techniques we’ve been using to capture, preserve and reuse information, the things that help us remember, navigate and connect the dots. Not only prepackaged tools such as table of contents or book indexes. But also whatever we create ourselves like highlights, annotations, linking and citing to help us (re)organize information and easily consume it. I’ve sought the deeper meaning of why we need to have these techniques and then…I completely abandon them.

Red Highlight or Blue Highlight?
I could not find a viable way to translate the paper methods we are accustom to using in an efficient manner to a digital screen. I will not substitute the hardship of thumbing through indexes references, going back and forth in pages with the ease of simple search boxes or hyperlinks. Or digitally flipping pages and waiting for each page flip animation while a simple swipe with a continuous scroll that ‘rubber-bands‘ naturally seems a lot more appealing. Even the fundamental purpose of highlights seems a bit archaic if your primary goal is to filter out the contextual noise and focus on a phrase. In my humble opinion, the truth does not lie in any particularly fancy visual design but rather designing the animation of the interaction. In short: the presentation of the animation.

Awards and Rewards
I’ve now embarked on a crazy quest to seek out and find or create the perfect animations and interaction designs for seemingly mundane tasks such as highlighting. I’m not aiming for any awards just for real life applications and usefulness. I belief the secret of our intelligence lies not in the amount of information we can access but rather in the manner we interact with it. What makes us smarter is not what we read but how we understand it and remember it.

Now if you follow the logic of D670,713, see if you can spot the concealed patent in the video below. First correct answer in the comments will be rewarded.

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The video is an announcement of a future of digital research and the departure of paper.LegalComplex’s mission to explore different options and challenge the status quo through a belief that digital tools are here to enhance not facsimile our intelligence…everywhere.The path to profit was never a straight line yet it was a well marked road. Now, it’s more a adventurous journey towards an elusive place I call Convenience, where profit resides in a hi-res glass house.

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